Silly

Working with illustrator was very difficult for me. I never used it before so I found it to be confusing. The pen tool gave me a lot of trouble at first and it took me a few hours to complete my project. When I was finished I thought my work turned out pretty well for my first time using the program. Sponge Bob looks a lot a like to the actual picture.                  

Logo

My logo is for my product, ChloroTan. ChloroTan is chlorine for pools with a self tanning dye put in it. The logo demonstrates how the sun (tanner) is in the water to make a self tanning chlorine. The logo is bright, but simple and demonstrates the idea of the product well. The logo will look good small on a bottle or large on a sign, poster, billboard.

logo critiques

E News is a simple but effective logo since you can easily recognize it. The white E with red background catches the eye. The logo appeals to both men and women, and isn't intended to be too serious, but keeps the news perspective.

Smart Water keeps simple colors that go with the thought of water (white and blue). The word "smart" stands out because of its white font against the blue background. I like the two catch fraises under the water. This logo can appeal to both men and women. Its simple yet fun for a water brand.

Gucci's logo has only one color (black) and its against a white background. The symbol is two G's facing each other. The logo comes off complex, but any one who knows Gucci would recognize this logo anywhere. I think this logo is elegant and really catches the eye. It appeals to both men and women.

Tori Burch's logo stands out because of the color. The orange really catches the eye and the symbol is really cool. If you look closely theres the letters "T" and "B" for her initials. This appeals more to woman because of the design and the designers name underneath.

Grey Goose's logo goes with the name of the product. The lettering is in a blueish grey font and there is a goose over the letter "O". This logo is simple but catchy. Anyone who sees the goose knows it Grey Goose Vodka. This appeals more to men. I think this logo is elegant but also fun. It really brands the vodka and lets people know who they are.