Questionaire

1) What is your business? We make self tanning chlorine for pools.

         Why is this important: It’s important to know what the company officially does.That might           sound obvious, but sometimes it’s good to have it laid out there.

2) Describe your business in one sentence: We make chlorine for pools that will safely tan your skin.

          Why is this important: This helps to get us closer to the nature of your business, and may also help inspire your slogan.

3) Who is your target audience? Families, Country Clubs, Public Pools, Teenagers, Men, Women, Fitness Centers, Retirement Homes 

          Why is this important: You need to know whom your brand is talking to. If you’re talking to      children, it would require a completely different visual language than if you’re talking to mothers, teenagers, athletes, bankers, corporate officials, doctors or handymen.

     

4) Who are your competitors? Blue Wave, Aqua Check

Why is this important: It’s vital to know your competition. You need to know who they are, how they run their business and what makes them successful. If your company is no different than your competition, what would make anyone leave them to come to you? Especially if they’re established and you’re new.

5) What makes them better/worse than your product/service? Both these chlorine companies just make regular chlorine, there is not a product out besides ours that has self tanner in the chlorine. 

Why is this important: You need to know what your company is and is not, what you have in common with your competitors and what do you have that is unique? If you see a weakness in their corporate design (such as an ugly website), this is also a place where you can make yourself look better. Also, is their target audience any different than yours?

6) Do you currently have an identity? NO, new company. 

7) (If your answer to #6 is no, skip this question) 

8) How do you want your image to be seen in two years? We want our company to be seen as a product that is safe for your health and body and is the number one chlorine to use. 

Why is this important? This is something that you will have to portray in your corporate identity.

9) If your company was an animal, what animal would it be and why? A gold fish, because fish live in the water and they are golden like the tan you would get from our product. 

Why is this important? Your company may or may not benefit from a mascot. If it’s for children, a mascot character might be something to consider. But even if it’s for adults, the answer to this question might help generate ideas.

10) If your company/brand was a person, who would it be and why? Snooki, because she lives to tan. Having her be the face of our company will show people a safer and easier way to get the tan you want. 

Why is this important? A brand is perceived by consumers almost like a person who is representing your company. You trust them, communicate with them through advertisements and purchase, you can be disappointed in them, etc. The corporate identity is the face of that person.

11) If your company/brand was an object, what would it be? The sun because that is what gives you the most natural tan.  

Why is this important: Might give you ideas.

12) If your customer was a cartoon character, who would it be? The little mermaid because she lives under the sea. 

Why is this important? Cartoon characters have exaggerated characteristics.Identifying the general stereotype of your customers might help give you ideas.